I’m not here to tell you the best way to market yourself, who your ideal customer is, or how to brand yourself stand out.
Today we are talking about your “competitors.”
First off, I do not really believe in competitors, because we are all so different in who we are and how we help people. However, checking out those who have a similar business as you is so important. Not only are you able to see if people are successful in your industry, but you also can get clear on how you are different.
So here is the deal.
Hop online and do a bit of research. Look up 3 businesses doing similar work. Then check out 3 business that you admire, in any industry.
As you look at each site ask yourself the following questions:
- What do they sell?
- Which product is most popular? What do you like and dislike about it?
- Are they successful?
- Do you like their branding? What do you like and what do you not like?
- How is what you sell or plan to sell different? What makes you unique?
- For businesses you admire – look at the things that you love they’re doing and think of ways that you can implement that into your business.
By answering these questions you can then go back to your business or business idea and implement everything that you have learned. Look at your products/services and add in things you felt they were missing, tweak your brand to be even more true with your audience and yourself, get really clear on how you are different, and finally add in something you learned that your business favorites are doing that you think can make a big difference in your business.
There is so much you can do with this information. So get out there and start researching.
If you feeling stuck, frustrated or just plan unsure of how to make your dream a reality, book a FREE call with me.
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